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We came across this website, called The Dating Apocalypse, that goes through all the reasons why swiping (a format first launched on the incumbent app, Tinder) is not the right mechanism for folks who are looking for a serious relationship. The swipe has often been characterized as a gamification of dating apps, wherein the swipe itself (casting aside one card to see who’s lurking on the next card) is just as fun as having a conversation with one of your matches.
“Most of the dating apps out there are games designed to keep you single, and swiping is the most iconic feature of these games,” said Mc Leod.
In its place, Hinge will be launching an entirely new version of the app, focused on relationships.
Dear Jenn, I loved that you reached out with such an important question.
With all of the different hook-up apps we have today, casual dating has become the new norm. More and more people are keeping their options open as they figure out what they want, which sometimes involves sleeping with several partners at a time.
Oh, and by the way, the new app will be a paid app for all users.
CEO Justin Mc Leod said that the new Hinge, which is meant to feel more like a mobile-first or e Harmony, will be far less expensive than other paid, relationship apps, costing around the same amount as your Netflix subscription each month.
That said, he didn’t give any exact details on the pricing structure. Back in February, we reported that Hinge would be launching a premium version of the service that would give users a clear alternative in their search for real relationships, as opposed to casual dating and hookups.
What’s surprising is that Hinge is ditching its old app altogether, and along with the old app, the company is also ditching the swipe.
Most of us have experienced a serious relationship by accident, usually when we really like the person we’re dating and it just naturally develops into something more.
If you’re struggling with this, here’s a short list to help you go from a casual date to a serious mate (so lame, I know).
“That’s why we’re not even calling the new Hinge a dating app.
Is there supposed to be a waiting period in between partners?
If you’re suffering from no-life syndrome, step back and ask yourself why you aren’t having fun on your own. Play the sport you like or pursue one of your interests. Insecure people push for serious relationships for the security it brings, and people can sense that.