People submitted their vital stats along with questionnaires by mail.Not e-mail, of course, but old-fashioned, stamp-licking mail. People waited patiently for days, weeks, and months as companies processed their answers on intelligence, attractiveness, quirks, and preferences, and would perhaps find them matches ... The questionnaire model dated back to the Scientific Marriage Foundation in 1957 and flourished throughout the '60s and '70s. Or both do., journalist Gay Talese described pornographer-to-be Al Goldstein as a subscriber to a "computer dating service" circa the mid-'60s (though apparently the service was, like many during this era, fraudulent).

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It shows that, contrary to what was previously believed, the first computerized dating system in either the US or the UK was run by a woman.

For Valentine’s Day, 1961, the cartoonist Charles Addams—of Addams Family fame—drew a futuristic cover for the New Yorker.

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When a young Stella Groschel heard of her friend's plans to join a marriage bureau in her search for a husband, she was shocked to the core. I thought it was rather on the dangerous side and something that only really desperate, peculiar people would consider." Since then, however, Stella has learned to see matters from the other side.

It was the Forties and, quite simply, respectable girls just didn't do that sort of thing. Now aged 83, she can lay claim to the title of the country's oldest and most long-standing matchmaker, still dispatching affairs of the heart at the country offices of her own dating agency.

The article connects this history to other examples in the history of technology that show how technological systems touted as “revolutionary” often help entrenched structural biases proliferate rather than breaking them down.