Launched in 2011, Momo is a free location-based instant messaging app for smartphones which allows users to expand their social relationships by chatting with nearby friends and strangers, based on similar locations and interests. Users can start a conversation only if two persons like each other’s pictures.

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You can text like SMS and talk to anyone nearby easily.

“I believe this is the first time [there has been such a scheme] only tailored for wealthy women,” Mr Du told The Daily Telegraph this week during a visit to Shanghai, one of the cities he is tapping for potential husbands.

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Moreover, Jiayuan did not succeed to monetize its services and devices in a smart way.

As a replacement, two apps specialized in dating services were born, Momo and Tantan. We Chat, whose primary function is instant messaging.

The company simply did not manage to adapt itself to the mobile market in which it operates.