Bottom line: a dating profile—your first impression—is “sell copy,” and you’re the product being marketed.

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Online dating chat room: should the man be the provider?

Yet, when it comes to online matters of the heart, finding “the one” often remains elusive.

That’s because love, like the Internet, has a lingo and etiquette all its own.

“In my courses I get a lot of enquiries about how to know whether people are single from their online profile, and most of those enquiries come from women.